Empowering Digital Distribution: The Strategic Rise of Tokenised Funds
A new era of fund distribution is emerging. Asset managers are racing to tokenise money market and private asset funds, while DeFi platforms are eager to adopt these products to manage billions in treasuries and attract new investors. For the first time, two financial worlds that have long operated apart - traditional asset management and decentralised finance - are converging at scale.
To understand this transformation, Calastone, in partnership with ValueExchange, surveyed global asset managers and DeFi platforms. The findings reveal a projected $235bn opportunity by 2029, highlighting why tokenised distribution is becoming the industry’s gateway into digital assets.
Key Findings from Asset Managers
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13% plan to distribute tokenised funds next year, rising to 28% by 2030
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Tokenised fund AUM is projected to grow 58x, reaching $235bn by 2029
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Money market funds and private assets are the most favoured asset classes for tokenisation
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65% of managers already offering tokenised funds report clear benefits - from automation and liquidity to access to new investors
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Asset managers overwhelmingly prefer to work with technology partners and digital platforms over building in-house or going direct-to-consumer
Key Findings from DeFi Providers
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80% believe tokenised MMFs could improve treasury management
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50% expect tokenised holdings to rise by at least 25% by 2030
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75% say tokenised MMFs could help them retain client assets
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40% believe tokenised MMFs could help attract new investors