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Global investor behaviours and attitudes: a cross generational overview

In times of rising uncertainty, it is natural to be more cautious and careful, especially with our finances and investments. Greater risk aversion can increase savings levels as a proportion of income, but it can also mean sticking to what one knows, even if superior alternatives become available.

This Calastone global survey of investment behaviours in six developed markets provides detailed and valuable evidence of evolving attitudes and preferences across three key generational cohorts. Many survey respondents are exercising caution, with existing uncertainties exacerbated by the unpredictable impacts of the Covid-19 pandemic. But the survey also highlights longstanding barriers to greater utilisation of investment products such as mutual funds which, if addressed, could unlock increased activity among both non-investors and those who already invest.