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Woke British Investors Drive Unprecedented Demand for ESG Funds

Fund Flow Index - May 2020 Special Edition

British investors have opted for ESG funds over the last three years more enthusiastically than any other category of investment fund, according to a special edition of the Fund Flow Index.

Key highlights from this FFI:

  • ESG funds see stronger demand than any other investment category
  • Blue Planet 2 in 2017 seems to have catalysed dramatic growth in demand for ESG investment, with inflows rising 37-fold
  • Calastone Fund Flow Index, FFI:ESG shows a stronger reading than any other fund category since middle of 2017
  • Relative to assets under management, demand for ESG equity funds has been 17x greater than regular equity funds